Where can I see her art?
Instagram: @veropasman
Website: https://www.veronicapasman.com/
Verónica Pasman is an abstract painter from Argentina currently living and working in Miami, Florida.
Her Story
"I studied graphic design and worked for a long time in Argentina. My first job was in a fashion magazine. It was actually Argentina's first fashion magazine at the time. I worked in the Art Department. I have a restless personality, so I got involved with everything. I had a lot of fun. A friend suggested we go to Milan for a six month production course. And I ended up going and doing an internship with Grazia, an Italian fashion magazine which still runs. I came back to Argentina and realized I liked to be involved in fashion design, what it entailed to be behind a fashion brand. So I joined a fashion brand for five years and worked on branding design. Then my daughter was born and I decided to work from home. I opened an online stationary for kids and worked on illustrated interactive children's books, the ones where you can write, cut and have activities to do. I also worked for publishers such as Edebe, Albatros, and Penguin Random House specializing in editorial design."
"We decided to move to the United States. I came here with all my energy but it was challenging. I worked on a design project for a Miami travel book for Diario La Nación from Buenos Aires." Verónica wanted to get to know her new city and working on this book was a fun way to do it.
All life changes, push us to try new things and get out of our comfort zone. And moving to a new country encouraged Verónica to pursue an inner spiritual search. "I got involved in several classes including Kabbalah. I remember at some point, an astrologist read my card and told me that I had the burning need to express myself and that I should start doing so now, either by painting or writing, to take advantage of the good wind behind me." Around this time is when Verónica decided to paint. "I started and I never stopped". "I mean, I have always had paint brushes at home but painted more as a hobby. I did a workshop with Chilean artist Jaime Ferrer. And after three months, I had my first exhibit."
"As a graphic designer, you create with an end in mind. And this was the first time I let go of perfection and created with no other end than expressing myself. I later came into contact with Argentinian artist Nina Surel who owns The Collective62 art space. I loved the space. It had the same energy as my office in Buenos Aires and I was glad to join in to work on a studio."
Her Work
Verónica Pasman's work focuses on "unveiling her primitive energy and disconnecting from the constraints of human reasoning. Her artistic expression utilizes color, lines, and occasionally incorporates subtle figurative elements to convey her everyday emotions on canvas. Her creative process begins with an intuitive and playful exploration of colors. Inspired by introspection and personal photographs, her abstract use of color showcases sparse color stains with expressive brush strokes. She primarily employs acrylic and oil mediums on paper and canvas to bring her visions to life. She values the free flow of intuition in her creative process. And layer by layer, she makes the artwork richer by carefully adding and removing elements, the painting gradually showing its way."
"The color palette is the only aspect I decide before painting. I find inspiration on magazines, flowers and books", Verónica says. With her background in graphic design, she is always on the look out for color combinations.
"When I start a painting, my little secret is I always draw or write something that only I know it exists." Verónica shares one of her secret sketches, a hug with her son and tells me "she finds inspiration in her children".
Agua de Mar exhibition last year (2023) at Arts Warehouse Delray showed four 10 meter painted rolls draped from the ceiling. "The first one from the series is a representation of water." Where she uses shades of blue as her color palette. She later incorporated three more 10 meter rolls, each with a different color palette, to represent the four elements. "One with yellows, another with browns and another with pinks and reds."
In 2023, Verónica participated in the exhibition Archipelagic Narratives of Female Metamorphosis with The Collective62 with her artwork 10 años fuera de casa. "I used photographs inspired by personal experiences that happened near different masses of water (Key Biscayne, Virginia Key, Mallorca and Cadaqués) and created draped sculptures. The draped layers representing the challenges to arrive to this moment. A sign of time. The five of them start with a wood ruler cut exactly at 10 inches. For my 10 year anniversary of moving from Argentina to the United States. And each one's back is painted with a different color using the Miami Art Deco color pallet."
What are you focused on now?
"I participated in a lot of exhibits in 2023 and started 2024 with an Artist Residency in Uruguay. This year, I have taken the time to work on my paintings, to take the space to create and do inner work. When I paint I am able to reach a state where I don't think. And am able to observe that thinking version of me from a distance and connect with something beautiful and peaceful." Through her art, she "invites viewers to delve inward, pondering soulful inquiries and exploring the dialogue between reality and the yet-to-be-revealed unconscious".
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